Customer Relationship Management (CRM)
Strategy and Program Design

The subject of managing customer relationships continues to receive considerable attention as the acronyms, buzzwords, and vendor-marketed software “solutions” continue to proliferate. One thing is clear: managing your customers and business partners to maximize value is more challenging than ever.  Our comprehensive and disciplined approach to growing the value of your customer base is called ROI Engineering. Savatar can help you:

  • Develop corporate or program objectives
  • Define performance and process metrics
  • Perform market analysis and opportunity identification
  • Plan customer base investments to ensure efficient and profitable targeting of in market spend
  • Develop value propositions - product, price, distribution, service, etc. - that truly deliver against customer needs
  • Design communication strategies that include media/channel selection, sequence and scheduling, message content and offers to induce profitable customer response
  • Delineate institutional or program learning needs
  • Develop and execute plans to acquire learning through research, in-market testing, performance assessment and diagnostic analyses
  • Define implementation plans, budgets and timetables

VoIP Strategy & Program Design  |  CRM Strategy & Program Design
PRM Strategy & Program Design  |  CRM/PRM Application Support Operational Infrastructure Assessment  |  Third Party Verification