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Customer Relationship Management (CRM)
Strategy and Program DesignThe subject of managing customer relationships continues to
receive considerable attention as the acronyms, buzzwords, and vendor-marketed software
solutions continue to proliferate. One thing is clear: managing your customers
and business partners to maximize value is more challenging than ever. Our
comprehensive and disciplined approach to growing the value of your customer base is
called ROI Engineering. Savatar can help you:
- Develop corporate or program objectives
- Define performance and process metrics
- Perform market analysis and opportunity identification
- Plan customer base investments to ensure efficient and profitable targeting of in market
spend
- Develop value propositions - product, price, distribution, service, etc. - that truly
deliver against customer needs
- Design communication strategies that include media/channel selection, sequence and
scheduling, message content and offers to induce profitable customer response
- Delineate institutional or program learning needs
- Develop and execute plans to acquire learning through research, in-market testing,
performance assessment and diagnostic analyses
- Define implementation plans, budgets and timetables

VoIP Strategy & Program Design | CRM Strategy & Program Design
PRM Strategy & Program Design | CRM/PRM Application Support
Operational Infrastructure Assessment | Third Party Verification
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