Delivering a company’s value propositions through business partners is challenging. Often there is a lack of integration with internal business processes, conflict among partners, and a lack of coordination between direct and indirect channels. Savatar works with clients to build effective and efficient channel strategies that deliver the right message to the right target through the right partner every time. We can help:

• Develop corporate or program objectives
• Define performance and process metrics
• Perform end user market analysis and partner channel alignment
• Plan partner investments to ensure efficient operation of partner programs and profitable targeting of in market spend
• Develop value propositions - pricing, MDF, lead development and distribution, support, training/certification, etc. - that truly deliver against partner needs and end user segments
• Design communication strategies that include media/channel selection, sequence and scheduling, message content and offers to induce profitable partner performance
• Delineate corporate, program or channel learning needs
• Develop and execute plans to acquire learning through research, in-market testing, performance assessment and diagnostic analyses
• Define implementation plans, budgets and timetables

VoIP Strategy & Program Design  |  CRM Strategy & Program Design
PRM Strategy & Program Design  |  CRM/PRM Application Support Operational Infrastructure Assessment  |  Third Party Verification